La storia Fendi begins from a small boutique in the heart of Rome, created in 1925 by Adele and Edoardo Fendi, and continues with successful collections and collaborations that indelibly mark the world fashion scene. In 1965, the glorious years of Karl Lagerfeld's Creative Direction began, which would be shared starting in 1992 with Silvia Venturini Fendi. British designer Kim Jones joined the Roman fashion house in 2020. Artistic director of the Couture and Women's collections, he works alongside artistic directors Silvia Venturini Fendi and Delfina Delettrez Fendi, third and fourth generations of the Fendi family.

In 1999, the Roman house joined the LVMH group.
In the field of eyewear, Fendi has been present for many years with collections that have made the history of the sector.
From 2021, Fendi production passed to Thélios, a company born from the LVMH group's desire to enter the eyewear sector and Marcolin Group's experience in creating unique frames that faithfully combine Italian design and craftsmanship with the core values of each house.

A synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun, Thélios covers the entire production cycle of eyewear, handling the design, production, and worldwide distribution of sunglasses and optical frames for several Houses within the LVMH portfolio. As an emblem of quality and excellence at all levels, in product, service, communication, and distribution.