{"id":15361,"date":"2025-08-25T16:55:00","date_gmt":"2025-08-25T14:55:00","guid":{"rendered":"https:\/\/www.brown-emu-549064.hostingersite.com\/?page_id=15361"},"modified":"2025-08-25T17:03:21","modified_gmt":"2025-08-25T15:03:21","slug":"la-nostra-storia","status":"publish","type":"page","link":"https:\/\/otticadamore.it\/en\/la-nostra-storia\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"15361\" class=\"elementor elementor-15361\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed2302 e-flex e-con-boxed e-con e-parent\" data-id=\"5ed2302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d8fda29 e-con-full e-flex e-con e-child\" data-id=\"d8fda29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5568ee1 elementor-widget elementor-widget-heading\" data-id=\"5568ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a428f4 elementor-widget elementor-widget-text-editor\" data-id=\"6a428f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottica D\u2019Amore, the oldest optical store in the city of Avezzano and one of the officially recognized historic businesses, was founded in the 1960s with its store located at Via Mazzini 143.<\/p><p>In December 2017, the company expanded by involving the entire family; just one year after the complete restyling of the Via Mazzini store, \u201cOttica e Stile D\u2019Amore \u2013 La Boutique\u201d was opened in the heart of the city, in Piazza Risorgimento. The opening of the second store marked a further major turning point for the business, which shifted towards a distinctly niche market, completing the differentiation process that began in 2016.<br \/><br \/><\/p><p>In the autumn of 2020, another major milestone marked Ottica e Stile D\u2019Amore: after years of consistent presence on social networks, the online shop was launched. The products from our stores are now available to everyone, wherever the customer may be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a44a17a elementor-widget elementor-widget-image\" data-id=\"a44a17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-1024x768.jpg\" class=\"attachment-large size-large wp-image-13109\" alt=\"\" srcset=\"https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-1024x768.jpg 1024w, https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-300x225.jpg 300w, https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-768x576.jpg 768w, https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-570x428.jpg 570w, https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-370x278.jpg 370w, https:\/\/otticadamore.it\/wp-content\/uploads\/2024\/11\/IMG_0064-270x203.jpg 270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599bdac elementor-widget elementor-widget-text-editor\" data-id=\"599bdac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another important step took place in the winter of 2021. \u201cLa Boutique\u201d in the city center of Avezzano doubled its display area, offering new exclusive brands and introducing the very latest technologies for the production of prescription glasses. The D\u2019Amore stores were unified; \u201cLa Boutique\u201d once again became the only store in the city, adopting the historic name \u201c1960\u201d. The D\u2019Amore story continues!<\/p><p>The ethical values on which Ottica D\u2019Amore was founded, together with the belief that success necessarily stems from moral and commercial integrity, continue to be the foundations of Ottica e Stile D\u2019Amore, along with careful professional and commercial research and meticulous attention to detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0a0e30 e-con-full e-flex e-con e-child\" data-id=\"e0a0e30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Chi siamo Ottica D\u2019Amore, l\u2019ottica pi\u00f9 antica della citt\u00e0 di Avezzano, nonch\u00e8 una delle attivit\u00e0 storiche riconosciute ufficialmente, nasce negli anni \u201960 con il punto vendita di Via Mazzini 143. Nel Dicembre 2017 il gruppo cresce coinvolgendo l\u2019intera famiglia; solamente un anno dopo il restyling totale del punto vendita di Via Mazzini, nasce \u201cOttica e [&hellip;]<\/p>","protected":false},"author":146,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15361","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/pages\/15361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/comments?post=15361"}],"version-history":[{"count":0,"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/pages\/15361\/revisions"}],"wp:attachment":[{"href":"https:\/\/otticadamore.it\/en\/wp-json\/wp\/v2\/media?parent=15361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}